Partnership:

CARS 3 and Subway

Description:
Walt Disney Pictures and Subway teamed up to promote the release of CARS 3. For a limited time, customers who purchased a Fresh Fit For Kids Meal also received one of six CARS 3 digital watches. The partnership also included a digital and TV spot that included clips from the film and demonstrated some of the watch’s features.
Partnership Opportunity:
CARS 3/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway /Dining
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Micro site
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-06-15
Companies Involved
Tuck

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