Partnership:

CARS and Chrysler

Description:
Buena Vista Home Entertainment and Chrysler partnered to promote the DVD release of CARS with the Cruising with Cars Sweepstakes. One grand prize winner received a 2007 Chrysler Town & Country Minivan with a rear seat DVD system, portable DVD players, Disney DVDs, and Angel Soft and Sparkle products (ARV=$32,500). Secondary prize winners received $25 gas cards. Consumers entered via online (www.cruisingwithcars.com) or mail-in. Sweepstakes began 11/1/06 and ended 12/31/06.
Partnership Opportunity:
CARS/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Chrysler /Automotive
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-10
Companies Involved
Tuck

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