Partnership:

CARS and Goodyear Tires

Description:
Disney, Pixar, and Goodyear Tires partnered to promote the theatrical release of CARS. Goodyear hosted the "Calling all Cars Tire Sale". Consumer''s recieved a limited-edition CARS original soundtrack and up to a $100 Goodyear Cash Card with the purchase of four selected Goodyear tires. Offer began May 21, 2006, and ended June 17, 2006. Offer was available at particiating Goodyear retailers.
Partnership Opportunity:
CARS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Goodyear Tires /Automotive
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-10
Companies Involved
Tuck

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