Partnership:

CARS and State Farm Insurance

Description:
Disney and State Farm Insurance partnered to promote the theatrical release of CARS. Fans entered the ""Countdown to Cars Giveaway"" online at the official CARS website and had to be at least 18 years old. Twenty-five lucky winners received a 2007 Ford Mustang V6 Coupe Deluxe from State Farm Insurance. The promotion was supported by State Farm commercials starring some of the characters from the movie will hit airwaves during the week of May 22. State Farm also sponsored a road trip to various cities which featured actual cars made up to look like ones from the movie. The sweepstakes began on April 3, 2006 and ended June 19, 2006.
Partnership Opportunity:
CARS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
State Farm Insurance /Financial & Insurance
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-17
Companies Involved
Tuck

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