Partnership:

CASINO ROYALE and Ford

Description:
Sony Pictures and Ford teamed up to promote the 11/17/06 theatrical release of CASINO ROYALE, as well as the Ford Mondeo. The Ford website offered the opportunity to win the ultimate 007 viewing package, and leveraged the film franchise with phrases such as "For your lounge only" and "Licensed and loaded." The Ford Mondeo appeared in the film.
Partnership Opportunity:
CASINO ROYALE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Ford /Automotive
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-16
Companies Involved
Sony Pictures Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.