Partnership:

CASINO ROYALE and Virgin Atlantic

Description:
Sony Pictures Entertainment and Virgin Atlantic partnered to promote the theatrical release of CASINO ROYALE. Virgin Atlantic was a global partner of the film and featured Sir Richard Branson as a Virgin Atlantic check-in staff and one of the airline’s Airbus A340-600s. In addition to the movie integration, Virgin Atlantic lauched a series of promotional marketing incentives connected to the movie.
Partnership Opportunity:
CASINO ROYALE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Virgin Atlantic /Travel
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-07-25
Companies Involved
Sony Pictures Entertainment
Tuck

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