Partnership:

CATCH AND RELEASE and B & G Cookie Company

Description:
Sony Pictures Entertainment and B&G Cookie Company have partnered to promote the theatrical release of CATCH & RELEASE. Other sweeps partners include eInvite.com and SmugMug. Consumers had an opportunity to win a grand prize of ten long weekend signature valises enclosed with twelve brownies or cookies individually wrapped from B&G Cookie Company. The grand prize also includes one screening of CATCH & RELEASE in your hometown for you and nine friends, one lifetime membership to Smugmug.com, one Sony Cyber-Shot DSC-W50 digital camera, a $100 gift certificate to eInvite.com. and one CATCH & RELEASE movie prize pack. Nine first place winners will receive one $50 gift certificate to eInvite.com, a one year membership to Smugmug.com, one $18 gift certificate to B&G Cookie Company and one CATCH & RELEASE movie prize pack. The sweepstakes ran between January 15, 2007 and February 17, 2007.
Partnership Opportunity:
CATCH AND RELEASE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
B & G Cookie Company /CPG
Timing:
January 1st Quarter 2007
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-01-31
Companies Involved
Sony Pictures Entertainment
Tuck

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