Partnership:

CATCH AND RELEASE and Improvement Direct

Description:
Sony Pictures Entertainment and Improvement Direct have partnered to promote the theatrical release of CATCH & RELEASE. Other sweeps partners include Be Jane and Overstock.com. Consumers had an opportunity to win one Grand Prize package consisting of the following: One Tips & Tricks CD by The Janes of BeJane.com and Be Jane.MSN.com, one Be Jane’s Guide to Home Empowerment Book, one pink Be Jane tool belt and accessories from BeJane.com, one $500 gift certificate to ImprovementDirect.com, one $500 gift certificate to Overstock.com, and one pack of movie swag. Five first place winners will receive packages consisting of the following: one pink Be Jane tool belt and accessories from BeJane.com, one Be Jane’s Guide to Home Empowerment book, one $75 gift certificate to Overstock.com and one pack of movie swag. The sweepstakes ran at BeJane.com between January 15, 2007 and February 12, 2007.
Partnership Opportunity:
CATCH AND RELEASE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Improvement Direct /Online
Timing:
January 1st Quarter 2007
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-01-31
Companies Involved
Sony Pictures Entertainment
Tuck

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