Description:
Universal Pictures partnered with Harry & David for a promotion celebrating the theatrical release of CATS.
The partnership consisted of Harry & David unveiled a collection of branded CATS gift packages. Fans could go to the Harry & David website and order gifts inspired by the film. These gift collections included items such as CATS Pears and Sweets Tower, the CATS Snack Basket and CATS Gold Pear Gift with Wine.
Partnership Opportunity:
CATS/Theatrical
Company:
Partner/Category:
Harry & David /CPG
Timing:
December 4th Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Product Bundle
Other
Branded Content
Product Bundle
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-18
Companies Involved
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