Partnership:

CATS and Kate Spade

Description:

Universal Pictures partnered with Kate Spade to celebrate the release of CATS in theaters.


The partnership consisted of a series of Kate Spade items inspired by and celebrating the film. These items, which were available to purchase wherever Kate Spade products were sold, included key fobs, camera bags, coin pouches and more. All items were cat-themed with meow cat imagery.

Partnership Opportunity:
CATS/Theatrical
Company:
Universal Pictures
Partner/Category:
Kate Spade /Fashion
Timing:
December 4th Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-18
Companies Involved
Tuck

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