Universal Pictures partnered with Wolford to promote the release of CATS in theaters.

Universal and Wolford collaborated to create a line of CATS-inspired clothing items including a black Wilma Dress, a black Aurora pullover, black tights and more.

In addition to the clothing items, Wolford also offered CATS fans a chance to win a movie screening as well as a custom-made body suit. To enter, fans went online to the wolfordxcats and entered their contact information. The winner recieved a custom-made Wolford body-suit as well as a private hometown movie screening.