Partnership:

CBS and AMC Theaters

Description:
AMC is offering a 24-page CBS booklet attached to all Coke beverage lids at 2,000 theaters. Onscreen a 60-second trailer features a "Grin & Win" sweepstake for a backstage tour of "Everybody Loves Raymond".
Partnership Opportunity:
CBS/Television
Partner/Category:
AMC Theaters /Retail
Timing:
4th Quarter 1999
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
1999-09-09
Companies Involved
Tuck

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