Partnership:

CBS and General Motors

Description:
CBS and General Motors teamed up to promote the CBS Premiere Week Shows with a "Catch the Impala on CBS Sweepstakes." On the week of September 19 through 23, consumers who watched the premiere shows of CBS (How I Met Your Mother, NCIS, Yes, Dear, CSI: Crime Scene Investigation and Threshold) had a chance to win a Chevy Impala. To participate, consumers watched any on the mentioned shows and looked for the Chevy Impala logo and entered online at cbs.com/impala. The sweepestakes ran from September 19, 2005 through September 30, 2005.
Partnership Opportunity:
CBS/Television
Partner/Category:
General Motors /Automotive
Timing:
September 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-08
Companies Involved
Tuck

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