CBS and the BSA teamed to promote the launch of the new MacGyver television series. The objective was to drive tune-ins and awareness, among Scouting youth and adults.

Scouts were encouraged to create their own MacGyver Challenge projects, where they convert everyday objects into something useful and upload photos/descriptions of their projects on the landing page.

The MacGyver Challenge Scout Edition Sweepstakes, grand prize – a trip for them and a parent or guardian – to Atlanta, Georgia, to visit the set of the MacGyver TV series; runner-up prizes that included MacGyver branded promotional materials, and even a collector’s edition patch for all who entered the sweepstakes.