Thrifty Ice Cream, a beloved staple in the community known for its premium taste and exceptional value, is excited to launch a Birthday Cake ice cream flavor inspired by Chuck E. Cheese, the iconic family entertainment center and premier destination for birthday parties and celebrations.

Birthday Cake—a creamy cake batter ice cream swirled with festive confetti sprinkles and a vibrant purple swirl inspired by Chuck E. Cheese’s signature color—will be available in pint-sized containers at 34 Chuck E. Cheese fun centers in Southern California and in pint and quart-sized containers at 350 Rite Aid retail pharmacy locations across California, including by-the-scoop at hand dip locations. Birthday Cake containers also will be available at other retailers nationally in the coming months. To provide extra value to customers, every purchase of a container of Birthday Cake includes 500 free e-tickets that can be redeemed at participating Chuck E. Cheese fun centers nationwide.

Later this year, customers also will be able to indulge in novelty Birthday Cake ice cream bars, combining the festive birthday-themed ice cream and two fudgy, Chuck E. Cheese-branded chocolate cookies.