Partnership:

Rudolph the Red-Nosed Reindeer and Pottery Barn Kids

Description:
Character Arts and Pottery Barn Kids collaborated to release an exclusive Rudolph the Red-Nosed Reindeer collection. The first extensive line launched in 2014, with a number of new collections launching over the last decade. The most recent collection debuted in 2022, with new SKUs being added annually. The collection features products spanning all ages, including nursery decor, kids sheet sets, mealtime sets, family pajamas, tabletop decor and more. The partnership will be expanding into brand new categories in 2024.
Partnership Opportunity:
Rudolph the Red-Nosed Reindeer/Classic Characters
Company:
Character Arts
Partner/Category:
Pottery Barn Kids /Retail
Timing:
4th Quarter 2023
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
Product Bundle
Media Elements:
Banner Ads
Direct Mail
Direct Marketing
Email
Online
Print Advertising
Social Media
Created On:
2024-01-22
Last Modified on:
2024-06-28
Companies Involved
Danielle F
Danielle F Sr. Brand Manager Character Arts
Aaron B
Aaron B Business Development Character Arts
Tuck

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