Partnership:

CHARLOTTE'S WEB and 4-H

Description:
Paramount Pictures and 4-H partnered to promote the theatrical release of CHARLOTTE''S WEB. Consumers could order 4-H T-shirts in different sizes, just like the one worn by the character, Fern, in the film. Julia Roberts also told 4-H members at the film premiere that she too was in 4-H as a child.
Partnership Opportunity:
CHARLOTTE'S WEB/Theatrical
Company:
Paramount Pictures
Partner/Category:
4-H /Fashion
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-12-21
Companies Involved
Tuck

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