Partnership:

Cheetos and Forever 21

Description:

Frito-Lay brand Cheetos partnered with retailer Forever 21 for a limited-edition line of branded apparel.

The collection combined Forever 21 fashion with Cheetos branding and included swimsuits, sweatshirts, T-shirts, dresses and more. Every item in the collection was printed with images, colors and logos connected to Cheetos Crunchy and Cheetos Flamin' Hot snacks.

Expanding Cheetos into a lifestyle brand, the collection was available online and at Forever 21 locations nationwide. The items in the collection were designed for men and women with prices ranging from $5 to $30.

Partnership Opportunity:
Cheetos/CPG
Company:
Frito-Lay
Partner/Category:
Forever 21 /Retail
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-19
Companies Involved
Frito-Lay
Tuck

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