Kellogg's partnered with House Wine for a collaborating that combined House Wine with Cheez-It.

The partnership consisted of a limited-edition product that combined a box of Original Cheez-It and a box of Original Red Blend of House Wine into one convenient package.

The pairing of House Wine with Kellogg's Cheez-It was promoted as the perfect summer pairing.

In addition to the boxed product, Cheez-It and House Wine curated custom pairings of their products that would create the best tastes. The brands recommended Cheez-It pairings with Original & Red Blend, White Cheddar & Rosé, Extra Toasty & Sauvignon Blanc and more.