Partnership:

Cherries Wild and Pepsi

Description:

Fox Entertainment teamed with Pepsi to create CHERRIE'S WILD, a show centered around  Pepsi Wild Cherry cola. 

The partnership consisted of a brand integration into the very concept of the show. CHERRIE'S WILD was hosted by Jason Biggs and tested contestants with pop-culture trivia for the chance to win $250,000. Contestants also tried to get 5 Wild Cherries on a giant slot machine. 

In addition to airing initially on Fox, CHERR'S WILD also streamed on Fox Now, Hulu and Tubi.

Partnership Opportunity:
Cherries Wild/Television
Partner/Category:
Pepsi /Beverages
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Influencers / Brand Ambassadors
Created On:
2020-12-17
Last Modified on:
2021-01-06
Companies Involved
Tuck

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