Partnership:

CHICAGO and Max Factor

Description:
Worldwide broadcast, print campaign, in-store signage/displays specifically targeted consumers to get the glamour, beauty and look of CHICAGO through using Max Factor products. PR campaign drove anticipation for the release and in-store displays/signage positioned Max Factor’s products as seen in the film, while the make-up artist of the film served as spokesperson for the products in broadcast spots and print ads.
Partnership Opportunity:
CHICAGO/Theatrical
Partner/Category:
Max Factor /Health & Beauty
Timing:
4th Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-02-27
Companies Involved
Tuck

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