The Chicago Cubs and Jim beam partnered to celebrate the history-making date of the Chicago Cubs’ Game 7 World Championship with a limited-edition bourbon. The “Game 7 Batch” bourbon completed its 4 years of barrel maturation the date of the Cub’s Game 7 World Championship and featured a commemorative label. To promote its release, Jim Beam global partner Mila Kunis visited Wrigley Field to throw out the game’s ceremonial first pitch and surprised bar goers with a preview of the product.