Partnership:

CHICKEN LITTLE and Kellogg's

Description:
Disney and Kellogg''s partnered to promote the theatrical release of CHICKEN LITTLE. Included on specially marked packages of Kellogg''s Rice Krispies cereal were character-themed bobble heads. There were four characters to choose from such as Alien Kid, Abby Mallard, Fish Out of Water and of course, CHICKEN LITTLE. In addition to the bobble heads, CHICKEN LITTLE''s jokes were printed on the package as well as a vitamin and mineral match up to promote a healthier lifestyle. The promotion was available until supplies lasted.
Partnership Opportunity:
CHICKEN LITTLE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Kellogg's /CPG
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-28
Companies Involved
Tuck

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