Partnership:

Childhood Cancer Awareness Month and Shoe Carnival

Description:

Shoe Carnival, Inc. announced that in its inaugural ‘Round Up at the Register’ event, Shoe Carnival raised more than $400k to benefit St. Jude’s Children’s Research Hospital.

The campaign began in July 2020 to help alleviate the national coin shortage and continued through September to support Childhood Cancer Awareness month. Customers who chose to donate were able to round up their in-store purchase total to the next dollar amount.

All proceeds raised during the ten-week campaign were donated to St. Jude to help support patients and their families.

Partnership Opportunity:
Childhood Cancer Awareness Month/Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
Shoe Carnival /Fashion
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Other
Media Elements:
Blogs
Email
Micro site
Mobile
Online
Signage
Social Media
Other
Influencers / Brand Ambassadors

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2020-10-22
James S
James S Strategic Partnerships St. Jude Children’s Research Hospital
Tuck

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