Shoe Carnival, Inc. announced that in its inaugural ‘Round Up at the Register’ event, Shoe Carnival raised more than $400k to benefit St. Jude’s Children’s Research Hospital.

The campaign began in July 2020 to help alleviate the national coin shortage and continued through September to support Childhood Cancer Awareness month. Customers who chose to donate were able to round up their in-store purchase total to the next dollar amount.

All proceeds raised during the ten-week campaign were donated to St. Jude to help support patients and their families.