Partnership:

Chinti & Parker and Crayola

Description:

"A celebration of creativity and joyous color, Chinti & Parker has teamed up with childhood favourite, Crayola, to present a collection that is nostalgic and luxurious."

The partnership between Crayola and Chinti & Parket included sweaters and jumpers, t-shirts and trousers. The line is inspired by four of Crayola's crayon colours: 'Tickle Me Pink', 'Purple Heart', 'Blue Eyes' and 'Garden Green'. 

Partnership Opportunity:
Chinti & Parker /Fashion
Company:
Crayola
Partner/Category:
Crayola /CPG
Timing:
3rd Quarter 2021
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Media Elements:
Online
Created On:
2021-08-30
Last Modified on:
2021-09-03
Companies Involved
April H
April H General Manager, Domestic Licensing Crayola
Tuck

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