Partnership:

Chipotle and E.L.F. Cosmetics

Description:

Chipotle Mexican Grill partnered with E.L.F. Cosmetics to release a line of makeup inspired by the burrito chain.

The collaboration created a 10-piece makeup collection inspired by Chipotle's menu. The makeup was packaged in a silver makeup bag inspired by the foil used to package Chipotle's burritos. 

The collection was limited with only 100 kits made. Fans who received one of the makeup kits also got a $15 Chipotle gift card. Additionally, customers who used "ELFXCHIPOTLE" got 25% off their order.

Partnership Opportunity:
Chipotle/Dining
Company:
Chipotle Mexican Grill
Partner/Category:
E.L.F. Cosmetics /Health & Beauty
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Discount / Special Offer / Promo Code
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-29
Companies Involved
Chipotle Mexican Grill
Tuck

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