Partnership:

Chipotle and Roblox

Description:

Chipotle and Roblox teamed up to launch The Chipotle Burrito Builder in Roblox.

Chipotle became the first brand to enable Roblox players to exchange in-experience currency for real-world items.

Chipotle Mexican Grill announced it is launched Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox, started on April 7, National Burrito Day. The first 100,000 Roblox players to successfully roll a burrito earned enough Burrito Bucks to exchange them for an entrée code that can be used on the Chipotle app or Chipotle.com.

Partnership Opportunity:
Chipotle/Dining
Partner/Category:
Roblox /Gaming & Esports
Timing:
April 2nd Quarter Current
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-04-11
Last Modified on:
2022-04-13
Companies Involved
Tuck

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