Partnership:

CHRIS JANSON and The Waffle House

Description:

Warner Music Nashville partnered with The Waffle House to offer fans the chance to win a trip for two to Nashville, TN during CMA MUSIC FESTIVAL. Participants could enter three ways: Jukebox, Mobile App, or micro site, with a limit of one entry per email address per day. Ten first prize winners were selected to win a $100 Waffle House gift card, a Warner Swag bag, which consisted of Warner Music-branded items, and 100 TouchTunes credits in the form of a promotional code.

The grand prize winner received a trip for two to Nashville, TN including airfare and hotel accommodations for a two-night stay, two general admission tickets to the CMA MUSIC FSTIVAL, two fan passes to Warner Music Nashville fan parties, a meet-and-greet with singer Chris Janson, and two gift bags with Warner Music Nashville, Waffle House and TouchTunes-branded items. “The Waffle House Road to CMA Fest” sweepstakes ran from May 1 – May 31, 2017.
Partnership Opportunity:
CHRIS JANSON/Music
Partner/Category:
The Waffle House /Dining
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2023-05-24
Companies Involved
Tuck

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