Partnership:

CHRISTINA AGUILERA and NBA

Description:
The National Basketball Association is teaming up with pop star Christina Aguilera to debut her new video during an NBA telecast 2nd week of April, 2003 and offer a sweepstakes giving NBA ticket holders the chance to meet the singer on her upcoming summer tour. Aguilera`s new video will be shown during the ABC telecast of the Washington Wizards/Boston Celtics game on April 6. Clips of the video will also run as ads leading up to the NBA playoffs in May.
Partnership Opportunity:
CHRISTINA AGUILERA/Music
Company:
Sony Music
Partner/Category:
NBA /Sporting Goods
Timing:
2nd Quarter 2003
Target:
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-04-01
Companies Involved
Sony Music
Tuck

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