Caruso and Sony Pictures Entertainment partnered for a two-day premiere event for PETER RABBIT at The Grove. The partnership included a "green" carpet, multi-theater screenings, kid's festival, a scavenger hunt involving a dozen retailers. The event hosted 1,000 invited guests and their families for the world debut of the film. After the screening, which included James Cordon, Margot Robbie, Rose Byrne, Domhnall Gleeson and Elizabeth Debicki, guests received a special map and tickets for complimentary movie-themed treats from retailers Cost Plus World Market, JCrew's Crewcuts, Barnes & Noble, See's Candies, Sprinkles Cupcakes, Pressed Juicery, Pacific Theaters, Groundworks Coffee, Haagen-Dazs, La Durée, Umami Burger and Pottery Barn Kids. the retailer activation saw more than 4,000 unique retailer engagements. The following day, to complement the Super Bowl, the studio produced and broadcast the first-ever "Bunny Bowl" on its social channels.