Partnership:

Chuck E. Cheese and Funko

Description:

Chuck E. Cheese, the beloved family entertainment and restaurant brand, announced it's first-of-its-kind, Pop! Retro Chuck E. Cheese vinyl figure. Part of the brand's growing nostalgia memorabilia line, fans of the iconic brand will be able to get their hands on this collector's item this summer. 

The Pop! Retro Chuck E. Cheese is a highly detailed figure of the classic Chuck E. Cheese character, during his skateboarding days wearing his iconic purple shirt, and green shorts and is holding a signature Token -- a rich part of the brand's history. The figure is approximately 4.15 inches tall and comes in window box packaging, featuring the brand's logo from the early 2000's. Sure to delight fans of all ages, the Retro Chuck E. Cheese Pop! will retail for $12 and will be available online at Funko and may pop up in select Chuck E. Cheese Fun Centers!

This licensing collaboration is part of the brand's strategic initiatives from the Licensing and Entertainment division, which aims to expand the brand beyond the traditional family entertainment center. The company is focused on developing new products, partnerships, and experiences that bring the joy of Chuck E. Cheese to fans everywhere.

Partnership Opportunity:
Chuck E. Cheese/Dining
Company:
Chuck E. Cheese
Partner/Category:
Funko /Toys
Timing:
May 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-05-23
Last Modified on:
2023-05-30
Companies Involved
Melissa M
Melissa M VP, Global Licensing, Media & Entertainment Chuck E. Cheese
Sasha V
Sasha V Assistant Account Manager Company Pending
Tuck

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