Chuck E. Cheese and HI-CHEW partnered across two seasonal activations in Fall and Winter 2022, featuing HI-CHEW in a free candy giveaway. Chuck E. Cheese brought back the frightful fun for the third annual Chuck E. Cheese Halloween Boo-tacular Celebration, and invited families to participate in the merriness of the third annual Winter-Winnerland celebration.

During Boo-tacular, CEC invited families to show off their best spooky dance moves with Chuck E. Live! and the new Haunted House Party dance, with free HI-CHEW™ candy distributed in-store after each show.​​

Chuck E. Cheese also launched its third annual Winter Winner-land celebration.  It was packed with an assortment of merry entertainment, cheerful experiences and free HI-CHEW™ candy, bringing joy to families in store. Plus, CEC gave guests even more reason to get together, by participating in the 12 Days of HI-CHEW giveaway and a shopper marketing program with Kroger’s family of stores.  ​​

These campaigns were supported in-store with seasonal spots on the CEC TV Media Network and via digital menu board advertising. Web advertising included featured placement on chuckecheese.com, social media posts, and email blasts to CEC subscribers. Additionally, the partnership was highlighted in CEC press releases, displayed during our satellite media tour segments, and mentioned in select top-tier earned media placements. ​