Partnership:

Chuck E. Cheese and LankyBox

Description:

Chuck E. Cheese partnered with YouTube brand LankyBox for new virtual concept, launching LankyBox Kitchen in more than 400 locations.

LankyBox Kitchen’s items were created in more than 400 Chuck E. Cheese locations and available via third-party delivery providers.

LankyBox Kitchen featured a curated menu inspired by the channel's characters available for delivery only. Those menu items included Pizza Mac, macaroni mixed with cheddar and mozzarella cheese and blended with pepperoni, pizza sauce and cherry tomatoes; spicy BBQ loaded fries, with melted cheddar cheese, Korean BBQ sauce, pepperoni and jalapenos; personal pan pizzas; twice-baked wings; Rocky’s Brownie Cookie; and Colorful Churros. LankyBox Kitchen also included custom packaging featuring LankBox’s Foxy and Boxy characters and a QR code linking to a secret video. The brand was supported via social media and advertisements running on Chuck E. Cheese in-store TVs.

If LankyBox sounds familiar, it’s because the kid-friendly YouTube channel starring friends Justin Kroma and Adam McArthur is wildly popular, with nearly 21.5 million subscribers and nearly 29 billion views.

Partnership Opportunity:
Chuck E. Cheese/Live Entertainment
Company:
Chuck E. Cheese
Partner/Category:
LankyBox /Streaming
Timing:
November 2022
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Online
Social Media
Created On:
2022-11-30
Last Modified on:
2022-12-01
Companies Involved
Melissa M
Melissa M VP, Global Licensing, Media & Entertainment Chuck E. Cheese
Tuck

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