Partnership:

Chuck E. Cheese and pocket.watch

Description:
Chuck E. Cheese, the #1 destination for family entertainment, pocket.watch, the leading kids and family creator content and IP company, and Sunlight Entertainment, the Kaji family owned production studio, launched a new collaboration for fans and families ahead of the feature film release on August 16.

At Chuck E. Cheese fun centers nationwide and in Canada, guests can order their large or extra-large pizza “Ryan’s Way” to get it loaded with Ryan’s favorite topping – Pepperoni. The Triple Loaded Pepperoni Pizza is a limited time offering inspired by Ryan’s Triple Decker pizza featured in the film and available through September 2.

The Kaji family filmed an exclusive video at Chuck E. Cheese to try the new menu item and engage in a family gaming competition, which will debut on Ryan’s World YouTube channel beginning August 1. Content from the film will also be featured in Chuck E. Cheese locations throughout the promotion across the family entertainment center’s owned media network, broadcast over 5,000 screens in nearly 500 locations in the U.S. and Canada.
Partnership Category:
Dining
Company:
Chuck E. Cheese
Partner/Category:
pocket.watch /Theatrical
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Family
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Online
Signage
Social Media
Created On:
2024-08-06
Last Modified on:
2024-08-06
Companies Involved
pocket.watch
pocket.watch
Melissa M
Melissa M VP, Global Licensing, Media & Entertainment Chuck E. Cheese
Tuck

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