Partnership:

Chuck E. Cheese and Pure Life

Description:

The Chuck E. Cheese Summer Concert Tour presented by Pure Life took place between June 3rd and July 3rd, 2022. ​

CEC invited families to show off their best summer dance moves, hosting a live show in four different cities across the U.S. - Chicago, Miami, Los Angeles, and Fort Worth. Pure Life was featured as the title sponsor of all concerts, and as the official water supplier for the events.

Pure Life was also featured as the presenting sponsor of the Summer Concert Tour Block Party Sweepstakes​. Guests entered for the chance to win a private appearance and performance by Chuck E. Cheese and his friends, including food and drink for up to 40 guests, along with an outdoor prize pack featuring Chuck E. Cheese-branded yard games.

This campaign was supported in-venue with digital menu board and CEC TV elements, and online via email, mobile app messaging, and social media posts. Additionally, the partnership was highlighted in press releases, displayed during our satellite media tour segments, and mentioned in select top-tier earned media placements.​  

Partnership Opportunity:
Chuck E. Cheese/Dining
Company:
Chuck E. Cheese
Partner/Category:
Pure Life /CPG
Timing:
June 2022
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Product Demonstrations / Sampling
Tour
Media Elements:
App
Banner Ads
Email
Mobile
Online
Product Placement
Signage
Social Media
Sponsorship
TV Spot
Created On:
2023-10-31
Last Modified on:
2023-10-31
Companies Involved
Tuck

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