Chuck E. Cheese, the world’s number one global family entertainment fun center, has partnered with Toikido to bring an immersive Piñata Smashlings experience to young fans, in-game and in-store, that includes the popular entertainment brand’s signature Chuck E. Cheese characters’ first official IP integration on Roblox.

The fully integrated three month-long campaign began in October 2023 and runs until the end of the year. The promotion features special events, including product sampling weekends and a chance for fans to design their own Piñata Smashlings character, as well as collect the Chuck E. Cheese characters exclusively within the new Piñata Smashlings Roblox game, developed by Toikido and Supersocial.

The new collaboration enables players of the Piñata Smashlings Roblox game worldwide to engage digitally with the Chuck E. Cheese characters as Smashlings in game, and in their first appearance in the metaverse. The partnership also encompasses a range of physical in-store activities, in-store digital signage, prizes, and two product sampling weekends across participating Chuck E. Cheese locations.

Other highlights of the Chuck E. Cheese partnership include:

• Turning six popular Chuck E. Cheese characters – Chuck E. Cheese, Pasqually, Mr. Munch, Jasper T. Jowels, Helen Henry, and Bella B. – into Smashlings characters. Players collect them all to unlock a dedicated Chuck E. Cheese-branded area within the game.


• A “Design Your Own Piñata Smashlings” competition – with one grand prize winner’s Smashling to be placed in the game for players worldwide to collect.


• A “golden ticket” promotion that rewards kids who receive the Piñata Smashlings trading card of a special gold Chuck E. Cheese with a birthday party and an exclusive Piñata Smashlings prize package.


• In addition, Chuck E. Cheese will showcase Piñata Smashlings video content on its in-store CEC Media Network, a closed-circuit TV network with over 5,000 screens in all fun centers in the U.S., as well as digital channels and promotional signage, among other elements.

Fans can visit chuckecheese.com/smashlings for upcoming announcements and promotion details.