Description:
Basket & Bushel® is partnering with Tennis Channel for a third straight year to offer shoppers a chance to win a vacation to the 2026 Cincinnati Open tennis tournament in Ohio. The produce brand has also teamed up with tennis professionals to highlight its fresh fruits and vegetables in new athlete-inspired recipes.“This partnership with Tennis Channel has been an amazing opportunity to feature the bounty of fresh produce Basket & Bushel has to offer as we continue to drive awareness of the brand,” said Miguel Herrera, Director of Produce, Affiliated Foods, Inc. and Topco member. “Our shoppers are always seeking new ways to incorporate more fruits and vegetables into their family’s diet and these new recipes are sure to be a smash!”
The new recipes inspired by tennis pros Donna Vekic of Croatia and England’s Katie Boulter include Fried Zucchini Rounds and Butternut Squash Curry.
As part of the partnership with Tennis Channel, Basket & Bushel is offering shoppers a chance to win a vacation to one of the most historically significant tennis events in the U.S. – the Cincinnati Open. First played in 1899, the competition is the nation’s longest-running professional tennis tournament played in its city of origin. The tournament is scheduled for August 7-18 this year.
Shoppers can enter for a chance to win a tennis vacation to the 2026 Cincinnati Open by visiting cincyopensweepstakes.com through August 18, 2025. One winner will receive a three-night twin share accommodation in Cincinnati, VIP seats for two days of play at the Cincinnati Open, round-trip airfare for two from a major airport in the US to Cincinnati and Tennis Channel merchandise. The sweepstakes winner will be announced on August 22.
For more information on Basket & Bushel, visit www.basket-bushel.com.
Partnership Opportunity:
Cincinnati Open/Television
Company:
Partner/Category:
Basket & Bushel /CPG
Timing:
July 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Online
Social Media
Social Media
Created On:
2025-08-04
Last Modified on:
2025-08-04
Companies Involved
Jenny A
Senior Director, Brand & Marketing
Topco
Megan G
Senior Integrated Marketing Manager
Topco
Ashley L
Integrated Marketing Manager
Topco
Ula K
Sr. Manager, Digital Marketing
Topco
Neil R
VP Marketing and Brand Partnerships
Tennis Channel
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