Partnership:

CINDERELLA and Various Partners

Description:

Buena Vista Home Entertainment promoted the first-time release of the Walt Disney film, CINDERELLA, on DVD by launching 250 new movie-themed products. Buena Vista advertised the DVD release via print, radio, TV, and outdoor advertising. Buena Vista released 250 CINDERALLA-related products as well, such as a Swarovski choker, toys, stationary, cereal, bandages, and a CINDERELLA-themed child-safety seat. The DVD of CINDERELLA itself has several bonus features including "ESPN Classics'' CINDERELLA Stories" where Joe Namath hosts video profiles of sports triumphs. The DVD was released October 4, 2005.

Partnership Opportunity:
CINDERELLA/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Various Partners /Beverages
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-13
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.