Partnership:

CINDERELLA DIAMOND EDITION and Stride Rite

Description:

Walt Disney Studios partnered with Stride Rite for the Blu-Ray/DVD release of CINDERELLA DIAMOND EDITION. October 2, 2012. Ending October 31, Stride Rite retail locations nationwide fitted girls fit for their new Cinderella shoes and Moms were be invited to enter to win a Sweepstakes featuring a hometown screening of a favorite Disney Princess film for their own little princess. The Stride Rite fairy tale experience began by being seated at a special "royal bench" and addressed as "Princess" while certified Stride Rite Fit Specialists ensured she found her perfectly sized "glass slipper" using the Stride Rite Fit Training process -- the only program to receive the American Podiatric Medical Association`s (APMA) Seal of Acceptance. Young princesses then chose their new pair of shoes from the Stride Rite for Disney Princess collection, which included a glamorous Cinderella cozy boot, a sparkling Cinderella flat and a Cinderella sneaker with magical lights, all complete with loads of princess-worthy sparkle, glamour and shine. To cherish this "crowning achievement," with the purchase of any shoe from the collection, princess shoppers also received a "Certificate of the Perfect Fit" designed by Disney. The Stride Rite for Disney Princess collection was also available online at www.striderite.com/disneyprincess. In addition to the shoes, the website will feature downloadable activity and coloring sheets, as well as a peek at the trailer for Disney`s Cinderella Diamond Edition. Additionally, throughout the event, Stride Rite invited Moms to visit www.facebook.com/striderite to enter for a chance to win The Perfect Fit Princess Sweepstakes. CINDERELLA DIAMOND EDITION released on Blu-Ray/DVD October 2, 2012.

Partnership Opportunity:
CINDERELLA DIAMOND EDITION/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Stride Rite /Retail
Timing:
October 4th Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-13
Companies Involved
Tuck

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