Partnership:

PBS and Hansen's Beverage Company

Description:
Scholastic Entertainment and Hansen's Natural teamed up to promote CLIFFORD THE BIG RED DOG by giving away CLIFFORD books to anyone who sent in 12 Proof-of-Purchases (one 12-pack = 3 points, one 4-pack = 1 point) from Hansen's Natural Junior Juice and $1.50 shipping and handling. Requests had to be postmarked by July 31, 2005.
Partnership Opportunity:
/Television
Company:
PBS
Partner/Category:
Hansen's Beverage Company /CPG
Timing:
3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-08-03
Companies Involved
PBS
Tuck

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