Partnership:

Cloud9 and Puma

Description:
Esport organisation Cloud9 partnered with apparel and shoe company Puma for its LCS squad, making Puma its official apparel and game-day pants/shoe provider. The Puma logo was made visible on Cloud9’s LCS jerseys for the spring 2019 season.

The deal also included uniforms for team management, meaning Puma provided women’s apparel as well. The deal only covered the 2019 Spring Split, but C9’s head of partnerships indicated that the relationship had the potential to expand in the future.

Partnership Opportunity:
Cloud9/Online
Partner/Category:
Puma /Fashion
Timing:
January 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.