Description:
To help promote the COUNTRY MUSIC AWARDS and the image of Country music, the CMA teamed with Chevy in a sweepstakes giveaway. By entering online at silveradocountry.com, contestants were put in the running to win a Chevy Silverado truck or tickets to attend the CMA Awards. This promotion was supported online and in print advertisements.
Partnership Opportunity:
CMA AWARDS/Television
Company:
Country Music Association
Partner/Category:
Chevrolet /Automotive
Timing:
November 4th Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2025-04-25
Companies Involved
Country Music Association
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