Country Music Association (CMA) and Cracker Barrel Old Country Store teamed up for a three-year partnership to promote the CMA MUSIC FESTIVAL. Located in downtown Nashville and free to the public, the Cracker Barrel Country Roads Stage featured performances by Big & Rich, Dan + Shay, Kellie Pickler, Billy Ray Cyrus, Hunter Hayes and more. In addition to the performances, Cracker Barrel and each evening’s host presented a special on-stage moment meant to surprise and delight festival goers.

Throughout the festival grounds, Cracker Barrel encouraged festival goers to participate in the “Rock-A-Thon,” which invited attendees to take a break on Cracker Barrel’s iconic rockers while benefitting the CMA Foundation. If festival goers collectively rocked at least 150,000 times in the rockers, Cracker Barrel donated would donate $15,000 to the CMA Foundation.