The Country Music Association (CMA) and Durango Boots partnered to celebrate the 2017 CMA Music Festival. The partnership included the Durango Music Spot Stage inside Fan Fair X. Festival-goers could experience daily performances by legendary country music artists, enjoy artist interactions, celebrity Q&A sessions and autographs, shopping and more. Durango also provided golf carts to transport attendees.
Fans could also visit the Durango booth beside the stage to check out the boot brand’s latest styles, have a meet and greet with the artists, take pictures in a photo booth and enter to win prize giveaways such as free boots and CMA tickets for nightly performances.
Additionally, Durango Boots sponsored a sweepstakes that ran from May 1 – May 24, 2017. One grand prize winner received two CMA tickets, two pairs of Durango boots and one Durango SWAG bag.
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Adults
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
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