Partnership:

CNN and Calm

Description:

CNN partnered with meditation app Calm to create co-branded content throughout CNN's election alerts.

Throughout key moments in election coverage, Calm sponsored the updates CNN sent out. The co-branded updates consisted of loud updates from CNN about the election with a small "brought to you by" graphic appearing with the logo for Calm. The activation along with the high levels of stress associated with the collection stirred social media buzz for the partnership.

Partnership Opportunity:
CNN/Television
Partner/Category:
Calm /App
Timing:
November 4th Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-11-05
Companies Involved
Tuck

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