Partnership:

Cobra Kai and Enterprise

Description:

YouTube partnered with car rental service Enterprise to promote its streaming series COBRA KAI. This partnership represented the first brand deal made for a YouTube scripted original.

The partnership consisted of a variety of co-branded assets being featured at Enterprise locations including airport kiosks. These co-branded assets included posters, counter mats and vehicle hang tags all showcasing imagery from COBRA KAI. There were also various in-show integrations which brought Enterprise branding into the world of COBRA KAI.

The collaboration also featured Enterprise TV spots with the show's stars, Ralph Macchio and William Zabka. The spots showed Macchio and Zabka renting cars from Enterprise and continuing their characters' rivalry from COBRA KAI that originated in the original "Karate Kid" movie.

The campaign was unveiled on April 15, 2019 and continued for six weeks in the United States.

Partnership Opportunity:
Cobra Kai/Streaming
Company:
YouTube
Partner/Category:
Enterprise /Travel
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-04-17
Companies Involved
YouTube
Tuck

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