Partnership:

Coca-Cola and BeApp

Description:

The Coca-Cola Company partnered with music streaming BeApp for a virtual concert-viewing experience.

The partnership consisted of Coke Studio Sessions which was a series of music sessions streamed through BeApp. The sessions showcased talent such as Katy Perry, Miguel, Steve Aoki and more.

Coke Studio Sessions were a 60-day initiative with new artist performances announced through BeApp as well as Coke's social media channels.

Partnership Opportunity:
Coca-Cola/Beverages
Partner/Category:
BeApp /App
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-06-10
Companies Involved
Tuck

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