Partnership:

Coca-Cola and Champion

Description:

Coca-Cola partnered with Champion for a limited-edition collection of co-branded clothing.


The partnership consisted of a capsule collection of Champion streetwear featuring Coca-Cola branding. The collection contained items for men and women that were designed to infuse Coca-Cola color schemes and nostalgia. 


The co-branded collection clothing items such as T-shirts, hoodies, jackets and sweatpants. In additinon, the Cocal Cola and Chapmion collection also included accessories such as hats, socks and bags.


The collection was available at retail locations including Champion, Champs Sports, Foot Locker and Footaction stores, as well as on the Eastbay and Champion websites.

Partnership Opportunity:
Coca-Cola/Beverages
Company:
The Coca-Cola Company (Coke)
Partner/Category:
Champion /Fashion
Timing:
December 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-24
Companies Involved
The Coca-Cola Company (Coke)
The Coca-Cola Company (Coke)
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