Description:
Coca-Cola partnered with UberEats on a promotion to fight hunger alongside Feeding America.
The partnership consisted of Coca-Cola collaborating with UberEats to provide 5 millions meals to people in need during the COVID-19 pandemic. The meals were provided through Feeding America's hunger relief initiative.
For every order placed through UberEats during the promotional period, Feeding America received a donation to provide on meal to someone in need.
Partnership Opportunity:
Coca-Cola/Beverages
Company:
The Coca-Cola Company (Coke)
Partner/Category:
UberEats /Logistics
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Online
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2020-07-22
Companies Involved
The Coca-Cola Company (Coke)
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