Partnership:

Coldwell Banker and MLB

Description:

Coldwell Banker has partnered with MLB.com to kick off a the Home Field Advantage campgain.

Coldwell Banker, a leading real estate brokerage, created the Home Field Advantage campgain to have MLB players give video tours of their homes, as well as their home stadiums and locker rooms. With baseball players spending the most time away from home during the season due to the length of the season, they were the perfect partner to talk about the importance of home. 

A new player video was featured on the Coldwell Banker Real Estate Blue Matter blog every week through August 30, 2016. The series was also featured on MLB.com and the official website of each player's team at different points throughout the baseball season. Coldwell Banker also has homepage advertising exclusively running on MLB.com throughout the campaign.

 

 

Partnership Opportunity:
Coldwell Banker/Real Estate
Partner/Category:
MLB /Sports
Timing:
August 3rd Quarter 2016
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
Blogs
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-03-12
Last Modified on:
2021-03-12
Companies Involved
Tuck

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